What We Do

Sterling International partnership

Sterling International

Sterling International partnership

Sterling International is a globally recognized consulting and training organization headquartered in the United States, with a strong presence in the Gulf region, particularly the Kingdom of Saudi Arabia.
As a Global Program Member of the Malcolm Baldrige Alliance for Performance Excellence and A proud collaborator with the Global Benchmarking Network (GBN), Sterling International brings world-class expertise in organizational transformation, leadership development, benchmarking, and excellence frameworks.

Our mission and services are strongly aligned with the Kingdom’s Vision 2030 and the mandate of ADAA – The National Center for Performance Measurement, supporting Saudi organizations in measuring, managing, and improving performance to achieve global competitiveness and sustainable results.

Sterling International Partnership with Istcharat At Istcharat, we proudly partner with Sterling International to deliver enhanced HR consulting solutions across local and global markets. This strategic alliance allows us to combine deep regional understanding with internationally recognized best practices. Global Expertise Meets Local Strength Through the Sterling International partnership, our clients gain access to advanced methodologies in organizational development, recruitment, and performance management. As a result, we offer customized strategies that are both innovative and effective. A Shared Commitment to Excellence Moreover, both firms share a strong commitment to quality, integrity, and sustainable growth. In addition, we collaborate on delivering leadership development programs, talent optimization solutions, and strategic HR planning. Why It Matters This partnership brings real value to clients seeking to scale or transform. Therefore, Istcharat and Sterling work together to ensure seamless project delivery, impactful outcomes, and long-term success.

Sterling International partnership

Core Products and Services include:

  • Performance Excellence Consulting: Applying the Malcolm Baldrige / Sterling Sustainable Excellence Framework, “Base of EFQM, and KAQA”) to build integrated governance, risk, compliance, and knowledge management systems. This directly supports ADAA’s vision of driving performance through structured and measurable excellence.
  • Leadership Development & Certification Programs: Proprietary programs such as Certified Sustainable Excellence Leader (CSEL), Sterling International Certified Evaluator, Certified Organizational Manager (COM), and True Woman – Leading with Emotional Intelligence (powered by Florida International University). These programs empower leaders across sectors to achieve measurable transformation, aligned with ADAA’s objective of strengthening national capabilities.
  • Multi-Sector Transformation: Sterling International works with government agencies, healthcare providers, educational institutions, manufacturing organizations, non-profits, private sector entities, and communities of excellence. We tailor solutions to each sector’s needs, ensuring that performance excellence and benchmarking practices are embedded across
    the entire Saudi ecosystem

What We Do

  • Benchmarking & Global Best Practices: Leveraging our collaboration with the Global Benchmarking Network (GBN) to connect Saudi organizations with international benchmarks, comparative studies, and innovative practices, reinforcing ADAA’s mission of aligning with world-class performance standards
  • Capacity Building & Knowledge Transfer: Developing leaders, evaluators, and transformation ambassadors who can sustain excellence journeys internally and build self-reliant institutions — fully aligned with ADAA’s goal of institutionalizing a performance culture nationwide



  • Strategic Partnerships & International Recognition: Linking Saudi institutions with global excellence communities and positioning them for international recognition, while strengthening ADAA’s role in ensuring measurable, data-driven, and sustainable performance outcomes. 
    Through these offerings, Sterling International ensures its partners across all sectors not only achieve compliance or certification but also gain competitive advantage, accelerate transformation, and position themselves as leaders in sustainable excellence regionally and globally — directly contributing to ADAA’s national performance measurement agenda and the Kingdom’s Vision 2030 aspirations.

Sterling International Offering
ALIGNMENT WITH ADAA
ALIGNMENT WITH VISION 2030
PERFORMANCE EXCELLENCE CONSULTING (BALDRIGE/STERLING FRAMEWORK)
Supports ADAA’s mandate to measure and improve organizational performance using globally recognized frameworks and data-driven practices.
Contributes to Vision 2030’s Governance & Institutional Excellence pillar by strengthening transparency, accountability, and world-class management practices
Leadership Development & Certification Programs (CSEL, Certified Evaluator, COM, True Woman – Leading with Emotional Intelligence)
Enhances ADAA’s focus on building national capabilities by equipping leaders with the tools to measure, evaluate, and improve performance.
Aligns with Vision 2030’s Thriving Economy & Vibrant Society pillars by developing empowered, globally competitive leaders and women in leadership.
Multi-Sector Transformation (Government, Healthcare, Education, Manufacturing, Non-Profit, Private Sector, Communities of Excellence)
Extends ADAA’s reach across all national sectors, ensuring consistent performance measurement and excellence culture nationwide.
Advances Vision 2030’s Nation of Ambition by driving excellence in public services, private sector competitiveness, and community impact.
Benchmarking & Global Best Practices (via Global Benchmarking Network – GBN)
Provides ADAA with access to international benchmarking data and comparative insights to measure Saudi performance against global leaders
Supports Vision 2030’s Global Competitiveness ambition by ensuring Saudi organizations adopt and lead global best practices
Capacity Building & Knowledge Transfer (Evaluator training, Transformation Ambassadors, Knowledge Systems)
Strengthens ADAA’s mandate to institutionalize performance culture by creating self-reliant organizations capable of continuous improvement.
Aligns with Vision 2030’s Sustainable Development Goals through localizing expertise, reducing dependency on external advisors, and sustaining excellence.
Strategic Partnerships & International Recognition (linkages with U.S. universities, Baldrige Alliance, global excellence communities)
Supports ADAA in positioning Saudi Arabia as a regional and global role model in performance excellence and innovation.
Contributes to Vision 2030’s International Leadership & Partnerships by elevating Saudi Arabia’s presence in the global excellence landscape.
Sterling International partnership

Sterling International History

The most established globally in the history of quality and institutional excellence.

1950
Sterling International partnership
W. Edwards Deming

Engineer, statistician, university professor, author, lecturer, and management consultant.

1987
Sterling International partnership
Baldrige

The Baldrige Program is a public-private partnership in the United States dedicated to performance excellence.

1992
Florida Sterling Council

Our core business is managing the Sterling/Baldrige national standards for performance excellence.

2017
Sterling International partnership
Sterling International

We provide companies worldwide with the blueprint to achieve sustainable performance excellence.

2022
Performance Excellence Alliance

We have become a member of the **Baldrige Alliance Program**.

Sterling International partnership

الذراع العالمي لتحالف Baldrige خارج الولايات المتـــــحدة

تحالف Baldrige هو المسؤول عن وضع معايير الجودة والأداء للحكومة الأمريكية

الجهات والكيانات التي تستخدم منهجية Baldrige عادة تحقق 600٪ عائد على الاستثمار ROI

رئيس تحالف Baldrige يقدم تقرير الجودة والأداء لرئيس الولايات المتحدة الأمـــــــــريكية

الرئيس التنفيذي لSterling Int هو المستشار الخاص لرئيس تحـــــالف Baldrige

المنتجــــــــــــــــــــات

Sterling International partnership

An Overview of Sterling International

  • The global arm of the Baldrige Alliance outside the United States.
  • Sterling International exclusively represents the Sterling Council, covering Florida and Georgia.
  • Exclusive partner with Florida International University and accredited for True Woman-CSEL certifications.
  • Exclusive partner with Florida State University (FSU) for CEL - COM - CSM certifications.
  • A gateway to many entities in the United States.
  • Branches in the United States, the United Kingdom, the UAE, Malaysia, and Egypt.
  • Consultants with high-level expertise in institutional excellence – multilingual.
  • Over 70 years of accumulated experience in performance excellence and institutional systems thinking.

مسؤولــــــــــــــيات الامتــــــــــياز :

الالتــزام باتفاقــية الامتياز:

  • الالتزام بالشروط والأحكام الموضحة في اتفاقية الامتياز.
  • تشغيل الامتياز وفقًا لنموذج العـــــــــــــــــمل المعمول به والمبادئ التوجيهية التي يقدمها مانـــــــــــــــــح الامـــــتياز.

التــــزامات الامتــــــــــياز:

  • دفع رسوم الامتياز الأولية والعائـــــــــــدات المستــــــــمرة.
  • تغطية تكاليف إنشاء وتشغيل الامتياز، بما في ذلـــــــــك المعدات والمخــــــــــــزون ورواتـــــــــــــــــــب الموظـــــــفين.

التسويـــــق والترويج المحلي:

  • تنفيذ استراتيجيات التسويق المحلية للترويج للأعـــــمال التجارية داخل منطقة الامتياز.
  • المشاركة في الحملات التسويقية الوطنية أو الإقليمية التي ينظمها مانح الامتياز.

معايـــير التشغــــيل:

  • الحفاظ على جودة ومعايير المنتجات أو الخدمات كـــــــــما حددها مانح الامتياز.
  • تنفيذ الإجراءات التشغيلية وأفضل الممارساــــــــت لدى مانح الامتياز.

التوظــــيف والتــــدريب:

  • تعيين وتدريب الموظفين وفقًا لإرشادات مانح الامتياز.
  • التأكد من أن أعضاء الموظفين يقدمون خدمـــــــــــــة متسقة ويلتزمون بمعايير الامتياز.

إعداد التقارير وحــــفظ السجلات:

  • الحفاظ على السجلات المالية الدقيقة وتقديم التقارير المنتظمة إلى مانح الامتياز.
  • السماح لمانح الامتياز بمراجعة السجلات وتفتـــــــــــيش مباني العمل حسب الحاجة.

خدمـــــة العمـــــلاء:

  • تقديم خدمة عملاء ممتازة للحفاظ على سمعة الامتياز.
  • معالجة شكاوى العملاء وردود أفعالهم بسرعة وفعالية.

الامتثال للقوانين واللوائح:

  • تأكد من امتثال العمل للقوانين، واللوائح المحلية ،والعالمية
  • احصل على التراخيص والتصـــــــاريح اللازمة للعـــــــــــــــــــــمل.

الأكاديمية بعد امتلاك الامتياز؟

الاســـــــــــــــــــــــــــــم

الانفراد الأول من نوعه في الخليج بملكية امتياز لشركة تمثل كيانات أمريكية عريقة تؤثر على جودة أداء الحكومة الأمريكية ومن ثم جودة القرار الأمريكي.

ثقــــــــة الممــــــلكة

هذه الملكية للامتياز لا تنحصر على الفائدة المالية والبرامج والدورات المقدمة فقط، بل تعكس ثقة كبيرة عند أصحاب القرار بالمملكة في الاستفادة من الأكاديمية كمستشار ذو خبرة عالمية يدعم تحسين جودة الأداء والإنتاجية للجهات العليا.

تعدد مصادر الدخل

لن تقتصر مصادر الدخل على المدارس؛ بل تم إضافة مصدر أكثر مرونة وأسهل وأقل تكلفة من حيث التشغيل مع عائد متوقع أعلى

Sterling International partnership

زيــــــــــــــــــــــــــــــــــادة

في التعاقدات الحكومية المتوقعة /البيـــــــــــــــانات/رؤية مختلفة للسوق

زيــــــــــــــــــــــــــــــــــادة

في التعاقــــــــــــــــــدات مع الشركات الخاصة /البيانات/ /رؤية مختلفة للسوق

التطويــــــــر الداخلي

رفع مستوى الإنتاجية لفريق الأكاديميةورفع العائد على الاستثمار " المؤسسات التي تطبق منهجية استرلنج ترتقي بها نسبة العائد ل600٪